What is a Vision Statement?

A vision statement is a concise and inspiring statement that outlines the long-term goals and aspirations of a company or organization. It describes the desired future state and direction that the company aims to achieve. A vision statement often includes elements such as the company's purpose, values, and the impact it wants to make in the world. It serves as a guiding principle for decision-making and helps align employees and stakeholders toward a common goal.

Vision Statement Examples

Vision statements typically look something like this:
  1. "To be the leading provider of innovative technology solutions that transform the way businesses operate."
  2. "To create a world where every individual has access to quality education and equal opportunities for success."
  3. "To be the global leader in sustainable and environmentally friendly practices, driving positive change for future generations."

Further reading

Vision Statement vs. Mission Statement: Differences and Examples
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