What is a Mission Statement?

A mission statement is a simple passage that communicates a business or organization's purpose. The mission statement is typically a single sentence or short paragraph in length. The mission statement is used as a tool to help executive leadership, board members, and employees align with larger goals and objectives.

How to Write a Mission Statement

Learn how to write a mission statement by answering the following questions:
  1. What does your unique business, organization or entity do?
  2. How does your unique business, organization or entity deliver value to its prospects and customers?
  3. What does your unique business, organization or entity care about?

Further Reading

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