5 Types of Artificial Intelligence Tools

Artificial intelligence tools are software applications that leverage machine learning and AI techniques to carry out tasks that would otherwise require humans to perform. The goal is to automate processes and analyze large datasets efficiently, contributing to a more productive and accurate reporting process. These artificial intelligence tools include the following:

1. Analytics Tools

AI employs algorithms that can process and interpret data collections far more quickly than humans. Analytics tools are software platforms catered to specific areas that require the interpretation of large amounts of data. An example is IBM’s Watson platform, which analyzes patient data and medical terminology, helping medical professionals make informed decisions. 

2. Customer Service and Chatbots

AI-powered customer service tools, including Intercom, Zendesk, and Drift, enhance customer interactions by providing 24/7 support through chatbots and automated responses. These tools help businesses handle inquiries efficiently, resolve customer issues, and improve response times, resulting in higher customer satisfaction and reduced strain on customer support teams. They also allow for personalized customer experiences, meeting each user’s unique needs in real time.

3. Marketing Automation and Personalization

Many organizations utilize artificial intelligence strategies offered by tools like HubSpot, Marketo, and Salesforce to automate marketing tasks such as email campaigns, audience segmentation, and social media management. These tools enable companies and organizations to deliver personalized content to the right audience at optimal times, improving engagement and conversion rates. 

AI-driven marketing platforms analyze customer data to create targeted campaigns, track user behavior, and adjust outreach strategies automatically, allowing marketing teams to focus on creative and strategic initiatives while ensuring effective audience engagement. Newer generative artificial intelligence can even assist with content creation.

4. CRM Systems

Customer relationship management (CRM) systems, such as Salesforce, are critical for any organization that maintains a database, whether it be of customers or donors. AI-driven CRM tools help businesses track customer activity, anticipate needs, and improve sales forecasts by analyzing historical data and identifying patterns. These systems provide a holistic view of customer relationships, enabling businesses to tailor their outreach, enhance customer satisfaction, and drive better retention rates. By automating follow-ups and organizing customer data, CRM systems save time and facilitate stronger customer connections.

5. Meeting Tools

Artificial intelligence tools for meetings, like OnBoard, automate tasks such as note-taking and agenda creation, allowing participants to focus on the end goal rather than administrative work. Additionally, AI-powered analytics can provide intelligent insights into team engagement and decision-making patterns, boosting productivity. Governing boards who incorporate AI into their meeting management can analyze past meeting data and information on participation trends to make adjustments when needed.