Meet the Pathfinders

Regine Semira

Regine is a relatively new Pathfinder, having joined eScribe, OnBoard’s sister company, just a year ago. But already, she’s had a huge impact, deftly navigating the ever-changing B2B event landscape in the midst of the ongoing pandemic – while still finding time to dedicate to her many outside-of-work passions.

Regine Semira
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Hello its me

Meet Regine Semira

RoleEvents and Marketing Coordinator

Department: eScribe Marketing

Joined: July 2021

What She Loves About eScribe:

“At some companies, you’re just another employee working for the boss. Here at eScribe, they accept you as family. You don’t get that everywhere.”

It’s a lot of work, but it’s fun. It gives me an opportunity to look at the map and see where we can go. I like being that first step into a different state or territory.

What does a “day in the life” of an event coordinator at eScribe look like?

My role is to source and plan trade shows throughout the U.S. and Canada for our sales team. In 2022, our goal is to be at 30 shows or more throughout North America. So, first, I source events and determine whether it’s the right fit for eScribe. It’s a lot of work, but it’s fun. It gives me an opportunity to look at the map and see where we can go. I like being that first step into a different state or territory.

I also manage our webinars. That includes everything from collaborating with our sales and marketing team to determine dates and topics – and then promoting the sessions on social media and through email campaigns.

What led you to eScribe?

Before eScribe, I was working as a corporate event and marketing coordinator for an HR firm, where I was doing seminars that happened all throughout Canada. Before that, my career was more focused on social events.

I joined eScribe because I like a good challenge. I’ve never worked in tech before, when I saw there was an opportunity to do events and marketing – both of which I enjoy – it felt like a nice step to a new path in life. I’m excited to see where tech will take me.

The pandemic really changed the face of B2B events. What’s that been like for you?

Right now, we’re seeing some shows that are returning to in-person, some that are staying virtual, and some that are hybrid. Planning events in both the U.S. and Canada is definitely interesting. In the States, they’re moving a lot faster than we are here in Canada. A lot of in-person trade shows are back in full force – with no masks required. But here in Canada, I’d say we’re cautiously opening up. A lot of the shows we are looking at aren’t happening in-person yet.

It’s really interesting to be in two different spectrums and figure it all out. On my end, I’m always cautious because my priority is our teams’ health and safety.

With the entire eScribe team working remotely, how do you build connections with your coworkers and start to develop a sense of community?

I’m a very social, extroverted person. What I love about working in-person is that you have the opportunity to meet people from other departments, maybe when you’re in the kitchen or getting your coffee. Things are different when we’re working remotely, but there are definitely still opportunities to meet and connect with coworkers.

About a month after I started at eScribe, we had our company picnic, so I was able to meet everyone in-person. In addition, our monthly meetings (which were 100% virtual for a while) are now starting to be in-person, which gives us the opportunity to see each other in-person.

I also joined our social committee to help bridge marketing into the other departments of eScribe. We plan games and icebreakers for our monthly meetings to help people get to know each other, as well as quarterly social events.

You’re passionate about giving back to the community. What causes are most important to you?

My parents taught me it’s always better to give than to receive, so charity is a big part of my life. I also strongly believe in being a voice for the voiceless. Most recently, I used my voice to support the Asian community. It’s also important to me to support our Indigenous, Black, and LGBTQ+ communities.

Recently, I hosted a 50/50 draw for a nonprofit that supports victims of Asian hate crimes and a Bingo event for the Canada Ukraine Foundation – all in the same weekend. The great thing about virtual fundraisers is that you can get support from people across the world, rather than just locally.

What do you like to do in your free time – when you’re not working or fundraising for a nonprofit?

I’m not a person who likes to sit still! I compete in pageants and am preparing for an international pageant in Texas in August. I’m also planning my own wedding in July. I host two podcasts. One is focused on interviewing artists across the world. The other is a pageant podcast. I interview beauty queens all across the world getting to know their stories. There is such a stigma behind pageantry, and it’s important to convey that beauty queens are more than just a pretty face. I also do pageant coaching. It’s important for me to work with the younger generation to help build their self-esteem and remind them that their self worth is what’s most important.


What advice would you give to someone considering joining eScribe?

eScribe and OnBoard are both so welcoming and accepting. It’s great to work for a company that really cares about their employees. At some companies, you’re just another employee working for the boss and making the boss money. Here at eScribe, they accept you as family. If you’re going through something, they’re there. I’ve never worked for a company where I speak so highly of the CEO and the founders. For the holidays, our CEO wrote each of us a card, mentioning specific things about each of us I didn’t think he would remember. He manages this company and for him to remember small details like that is very heartwarming. You don’t get that everywhere.


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